I would recommend monitoring at least 5 KPIs and not more than 20. However, having too many KPIs is just as dangerous as having no KPIs, so take some time to identify the KPIs that are best suited for your organization and track them consistently. You could use hundreds of KPIs to measure any and every part of your organization, from fundraising metrics to email marketing metrics to event performance metrics. ![]() ![]() ![]() The irony is revenue is a critical factor in achieving your mission and furthering your impact, and as such, it’s worth measuring. But nonprofits differ from many businesses because their primary mission is usually not to increase revenue. A strong case exists for nonprofits behaving a little more like for-profit businesses when it comes to learning to claim more of the pie.
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